To video advertise and illustrate the specifications of the hospital, MOTHERHOOD with specialized birthing care.
Internal Audience: We build self-esteem through our corporate videos among employees and investors to enhance brand perception.
External Audience: We provide authenticity to customers regarding the specialty birthing care centre and other related professional services.
Our study on their integrity of their birthing care centres and how they provide their reliable service was gathered from professional doctor-gynaecologists and paediatricians. Also, we acquire insights and knowledge from new mothers (pregnant women).
New mothers continue to demand more from a reputed birthing care centre and want to understand to buy the services. Our creative and professional explainer video promotes your services among the new mothers by engaging them directly.
MARKETING AND COMMUNICATION
Our ultimate goal is to create an impact on the sales and also to take communication initiative directly to increase the revenue. We worked on big data, digital metrics, and online engagement data to drive the communication for better campaign effectiveness.
INTEGRATED MARKETING SERVICE
Our responsibility was to work on engaging customers and increasing sales through our customer engagement campaign. We at EFFE work on brand authentication and required elements to prove it. As a marketing and communication company, we had ensured the profits and communication to be cost-effective. We worked together with the client to drive the short-term and long-term revenue campaign and made the communication simple, clear, and compelling.
MEASURING THE SUCCESS
Success can be measure in various aspects of the campaign, but we focus on the birthing care centre and new experiences as a mother. On the other hand, it is an opportunity to provide both mother and baby with a 9-month magical experience.