TARGET AUDIENCE

Internal Audience: We build self-esteem through our corporate videos among employees and investors to enhance brand perception.

External Audience:

External Audience: We create awareness to the end-users and customers regarding how solar panels are useful for them as a good source of electricity and professional services.

RESEARCH

Our research on solar panels and manufacturing processes was gathered from professional experts, solar engineers, and scientists. Also, we acquire insights and knowledge from experienced employees who have helped us in our research strategies.

We also conducted our research based on who was affected by the frequent power failures and how it influenced their everyday work. As a result, we concentrated on how Solar Panels can be useful in such cases.

MARKETING AND COMMUNICATION

Our ultimate goal is to create an impact on the sales and also to take communication initiative directly to increase the revenue. We worked on big data, digital metrics, and online engagement data to drive the communication for better campaign effectiveness.

INTEGRATED MARKETING SERVICE

Our responsibility was to work on engaging customers and increasing sales through our customer engagement campaign. We at EFFE work on brand authentication and required elements to prove it. As a marketing company, we had to ensure on profits and communication be cost-effective. Based on the client requirement, we created communicable content, which clarified all the issues, solutions, benefits, and uses of the Dev Solar panels. We worked together with the client to drive the short-term and long-term revenue campaign and made the communication simple, clear, and compelling.