Brand Strategy To Enhance The Core Values Of Solar Panel Manufacturing
OBJECTIVE:
To develop, cultivate and maintain the brand value of DEV SOLAR and also to explain the benefits of the solar panels.
TARGET AUDIENCE:
Internal Audience: We build self esteem among employees and investors to enhance the brand perception.
External Audience: We create awareness to the end-users and customers regarding how solar panels are useful for them as a good source of electricity and professional services.
RESEARCH:
Study on the solar panels and the procedures of how it’s made, were gathered from professional experts, solar engineers and scientists. Also insights and knowledge acquired from working experienced employees has helped us in our research strategies.
We also made the research on the basis of, who were all affected by the frequent electric disconnections and how it affects their routine work. So taking this as main, we addressed that how Solar Panels are useful in those situations.
MARKETING AND COMMUNICATION:
Ultimate end goal is to make impact on sales and communication initiatives to directly increase revenue figures. Worked on Big data, digital metrics and online engagement date to drive the communication for campaign effectiveness.
INTEGRATED MARKETING SERVICE:
Our responsibility was to work on brand authentication and required elements to prove it. As a marketing company we had to ensure on profits and communication to be cost effective. So as per our discussion with client, we made a communicable content which explained all the problems, solutions, benefits and uses of the Dev Solar panels. We worked together with the client to drive the short term and long term revenue campaign and made simple yet effective communication simple, clear and compelling.
MEASURING THE SUCCESS
MEASURING THE SUCCESS
The success can be measured in various aspects of the campaign, but we as EFFE focused on the problem such as, lack of using the solar panels and how to engage the users to relate with the panels and to adapt a green environment. This helped us to take the brand easily to the audience, and make them aware of using the Solar Panels.