TARGET AUDIENCE

Internal Audience: We build self-esteem through our corporate videos among investors and fitness trainers to enhance brand perception.

External Audience:

External Audience: We create awareness to the end-users and customers regarding how self-training applications are the easiest and cost-effective way to stay fit.

RESEARCH

In our study about fitness apps and their workout procedures, we gather information from professional experts and fitness trainers. Also, we acquire insights and knowledge from the client who has helped us in our research strategies.

We also conducted our research based on the process of home-work fitness programs and their impact on the end-users. As a result, the workout videos in the fitness app enable the users to follow the exercises.

MARKETING AND COMMUNICATION

Our ultimate goal is to create an impact on the sales and also to take communication initiative directly to increase the revenue. We worked on big data, digital metrics, and online engagement data to drive the communication for better campaign effectiveness.

INTEGRATED MARKETING SERVICE

Our mission is to engage consumers to increase sales through our customer engagement campaign and increase downloads. We at EFFE work on brand authentication and required elements to prove it. As a marketing company, we had to ensure on profits and communication be cost-effective. Based on the client discussion, we created a communicable content that clarified all the benefits, personalized diet charts, personalized trainers, and different fitness activities of the REPSBYBEAT. We worked together with the client to drive the short-term and long-term revenue campaign and made the communication simple, clear, and compelling.