OTT Advertising To Enhance Brand Value Of The Knee Enhancer – Chondria
OBJECTIVE:
To develop, promote and enhance the brand value of CHONDRIA and explain its benefits to elders through OTT advertising.
TARGET AUDIENCE:
Internal Audience: Our creative video specialist team helped our clients build up confidence among employees and investors through OTT advertising and enhanced their brand perception.
External Audience: We helped in creating awareness for elderly people and consumers on how the drink could possibly boost their physical strength and makes their knees and joints healthy.
RESEARCH:
Our EFFE creative team gathered all the necessary information from professional experts, doctors and research scientists regarding how the drink works on aged people. Based on our research analysis, we came to know the drink is indeed helpful for the strengthening of knees and joints. We also understood the procedure on how it is being made in the most natural way.
Also, knowledge was acquired from the consumers who have used the Chondria drink, has helped further in our research strategies. We made our evaluation based on the research reports given by our client. These reports have also been approved by the research scientists and let us know how the drink alleviates pain and improves the function of knees and joints for elderly people. Hence, taking these resources as the main criteria, we have addressed the usability of the product.
MARKETING AND COMMUNICATION:
Our ultimate end goal is to create impact on sales and take initiative measures to communicate to the target audience about the usefulness of the brand and to increase revenue figures. We worked with the help of our research data analysis, digital metrics and online engagement data to drive the communication for OTT advertising campaign effectiveness.
INTEGRATED MARKETING SERVICE:
Our responsibility was to work on the OTT advertising campaign to promote and enhance the brand authenticity and we required elements to prove it. As a marketing company, we had to ensure on profits and communication to be cost effective. So as per our data research, we arrived with a thought provoking content, which made for a better communication and explained all the problems, solutions, benefits and uses of the CHONDRIA. We worked together with the client to drive the short term and long term revenue campaign and made the communication simple, clear and compelling..
MEASURING THE SUCCESS
Success can be measured in various aspects of the OTT advertising campaign, but we as EFFE focused mainly on the problem of elderly people who are suffering from knee pain and we also engaged the users to relate with the product so as to get good and healthy knees. For more effective communication, we used some elements from 3D which represented the product, along with advice from experts. This helped us to convey the right message from the brand easily to the audience, thus making them aware of the benefits of using Chrondia.