To video advertise and increase the brand value of CHENNAI SILK PALACE, a renowned silk palace exclusively with designers at the store.
Internal Audience: We created self-esteem through our creative video advertising among the investors and employees, enhances the brand perception of CHENNAI SILK PALACE.
External Audience: We made sure that consumers could trust our client’s products by providing brand authenticity.
Our EFFE team researched the company’s legitimacy and the way they design sarees for customers. We gather the information from professionals of the stores and managers. We also acquired insights and knowledge from the client, which helped us further our creative video advertising strategies. Every individual wants to look presentable for any occasion. Keeping this in mind, we focused our research primarily in such a way to engage the customers.
MARKETING AND COMMUNICATION
Our ultimate goal is to have a positive effect on sales and also to take communication initiative directly to increase the revenue. We worked on big data, digital metrics, and customer engagement data to driven the communication for better campaign effectiveness.
INTEGRATED MARKETING SERVICE
Our responsibility was to work on brand authentication and also to increase the brand value of our client. To achieve this, we had to work on different digital aspects to create entertaining and eye-catching video content that engages the target audience. As a marketing company, we had to ensure on profits and communication be cost-effective. We worked with our clients to drive the short-term and long-term revenue campaign and made the communication simple, clear, and compelling.
MEASURING THE SUCCESS
Success can be measure in various aspects of the video advertising campaign, but we as EFFE focused mainly on how women can associate themselves with this textile brand. Keeping this in mind, we developed creative content to attract the target audience and advertise effectively, thereby providing customers with good quality clothing material. We planned accordingly and came out with content-oriented output to enhance the sales and ensure our client satisfaction.